Sustainable Destinations Alliance for the Americas
Organization of American States, Caribbean Tourism Organization, global NGO Sustainable Travel International, leading cruise vacation company Royal Caribbean Cruises Ltd., the Secretariat of Central American Tourism Integration, and the United States Government through the United States Permanent Mission to the Organization of American States
Some of the world's most popular and appealing travel destinations are in jeopardy, vulnerable to issues like climate change and unsustainable development. Several leading organizations have joined forces to address these challenges head-on by helping tourism destinations in the Caribbean and Latin America to safeguard their natural and cultural assets, while enhancing communities and securing a vibrant regional economy.
In its first year, the Sustainable Destinations Alliance for the Americas (SDAA) is offering seven destinations in the Caribbean and Latin America significant support with their sustainability efforts. The vision is to expand to 30+ destinations over the next few years. This will make it one of the largest scale initiatives globally.
Each participating destination will begin with an evaluation of destination management practices designed to recognize areas of strength, and to identify areas in which they have the greatest opportunity to improve. The destinations will also develop an action agenda consisting of practical quick-win projects that address the evaluation's priority areas. Destinations will also have access to an online sustainable tourism course called Sustainable Tourism Professionals, designed to facilitate implementation of sustainability practices, and a destination sustainability monitoring framework called SMART, which will support the tracking of key performance metrics. Destinations will also receive support with sustainability storytelling, designed to help each destination share best practices aligned with the SDAA initiative. Results and lessons learned will be disseminated regionally to leverage market advantage, and to foster greater understanding among destination decision-makers.
The SDAA initiative, which will become a critical component of the OAS Sustainable Tourism Program over the next two years, underscores the close inter-agency cooperation among the OAS and its regional partners, the strong involvement of key stakeholders, and collaboration with the private sector.
The United Nations World Tourism Organization has endorsed the SDAA.